Your customer's mind is like a closed safe, to be able to open it, you need to have access to the codes
Prof. Jorge Menezes is a speaker, journalist, writer, columnist in the business area. Head of Content for Radar Executivo Magazine, Presenter of the Radar Executivo Channel on YouTube and the Radar Executivo Podcast on Spotify. He is the author of several best-sellers:
Your success is directly linked to your ability to influence people, your success is linked to your ability to sell your ideas and convince people to support your projects. That's Soft Power, that's using knowledge about human behavior to change opinions, to win allies, to establish bonds with your customers and close deals.
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